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Event security is always primarily about protecting people, and security for CES is no different. But as it introduces so much new tech, often by means of shiny new stuff that represent billions of dollars in sales and share prices, security at CES can also be very much about asset protection.

Event security takeaway: Event planners and CSOs would like to make certain that security providers can offer robust proof of how they will protect highly valuable physical assets. From build-as much as tear-down – and everywhere between. Maintaining a friendly and open guest experience, while simultaneously protecting against everything from simple theft to sophisticated industrial espionage, is actually a challenge for all of us working in event security. At CES, the challenge is that larger.

As is famous, most theft is internal. We don’t understand how many lcd TVs we’ve pulled from dumpsters through the years, but it’s greater than a few. There are tons of people working internally at such a massive show, and it’s impossible for corporate event security teams to keep an eye on them all. Protecting assets entails working closely with logistics providers, venue security managers and staff, unions (remember, Vegas is really a union town) as well as other stakeholders to make sure systems are established to deter and discover “accidentally thrown out electronic devices” and more.

The build-in started immediately after New Year’s Day and lasted a very intensive week. Another CES will probably have near to 250,000 participants and will cover at least two and a half million sq ft (232,000 m^3) of exhibition space. Even during Las Vegas, which holds over 20,000 conventions annually, CES is a major deal. In reality, it’s the biggest deal in a town that’s employed to some big deals, and it also creates significant logistical challenges for everyone.

Event security takeaway: You snooze you lose. Demand for event find security company is high, and then there are supply issues for practically everything corporations will require. For instance, the Vegas Convention and World Trade Center, the main venue, hires over 350 security officers locally all itself, simply for CES. Get organized and book resources early – or you’ll be put aside with second-tier solutions.

But event planners and security teams also must really sharpen their scheduling skills to achieve success. Build-in and build-out periods are hyper-busy, too, with thousands of people getting around countless dollars’ worth of new tech. Meticulous planning and execution are necessary to make sure end-to-end security.

This past year a lot more than 7,000 print, on the web and broadcast professionals attended CES. They generated nearly 60,000 media mentions worldwide in intense competition to be the first to break a narrative and supply tkijkj audiences with the latest tech news. A lot of the coverage is immediate: journalists armed with anything from iPhones to onsite studios will be ready to capture what’s new and interesting, and upload it to the internet in minutes.

Event security takeaway: We’ve seen people do all sorts of things at CES. One moment a man is trying to pocket one thousand-dollar gadget; the following moment someone is staging a spontaneous, one-man demonstration meant to highlight grievances against a brand name or CEO.

Welcome to the front side page. Do you want to go viral with everything you do as security professionals, from greeting guests to caring for critical incidents? How security personnel react to these occurrences is important not just to the safety of individuals and assets, but also to corporate reputations. Event security teams must approach CES in a similar manner they could work a live broadcast show, because that’s what it has become. If they don’t plan ahead and train the way they will defuse eye-catching disturbances, they may become news, too.