When it comes to successful AdWords campaign management, understanding and most importantly optimizing AdWords campaigns can be an unpredictable and frustrating journey. You can find numerous variables that can determine the achievements of your campaigns and collectively the account. While an optimal Google AdWords account structure requires another post in itself, today we’ll be uncovering AdWords optimizations that will improve PPC management agency in a matter of hours or days.
Many of these AdWords tips alone, can dramatically boost your click-through-rates, conversions, and cost per conversion quickly. However, among the fundamental rules in Pay Per Click Advertising Management, would be to avoid making a lot of changes simultaneously (you’ll lose tabs on what what helped or hurt the account). The areas that we’ll cover ought to be monitored and improved constantly, because they will change and want adjustment with time.
Split Testing Your AdWords Campaign’s Ads. Why you ought to practice it: Split testing your ads is the only way to reach the best possible ad copy or image ad. The process is simple, yet more than 85% in the AdWords accounts we take control, this wasn’t being carried out by the previous agency or even the self-managing owner. You can find basically 4 steps to split testing your Adwords ads. This process also relates to Bing ads and is conceptually exactly the same with Facebook paid ads.
Log into AdWords and select a campaign. Ensure your campaign’s ad rotation settings are set to “Rotate indefinitely.” This provides you with additional control over your optimization. Create 2 ads (any further will extend time necessary to determine a winner) for each ad group with one major difference being tested (i.e. headline, call to action, display url, landing page, etc.). Make use of a statistical significance testing calculator to figure out once you have a winner. When you use this calculator to evaluate which variation met your goal more consistently, your “tries” and “goals” may be respectively “impressions” vs. “clicks” or “clicks” vs. “conversions.” Pause the loser and set up up another test split test.
As soon as your account has produced up some data, you’ll start to see positive or negative trends on certain days of the week. You can leverage these trends by increasing or decreasing bids and budgets based upon strong and weak days.
How you can optimize Adwords for that strongest days of the week: Log into AdWords and select a campaign or start by studying the account as a whole.
View weekly performance beneath the “Dimensions” tab, then “View:Day of Week.” Set your dates for the best balance of recent and showing enough data to view some variance between days. This is different for each and every account depending on traffic and the amount of difference in performance between days. Adjust your ad schedule for each campaign based upon best and worst days. For Bonus Points: Create AdWords Automated Rules to boost or decrease budgets based on the day of each week, then proceed to day parting (eliminating or optimizing hours during the day).
Day Parting is very similar to the strategy above, except it means the hours of the day instead of days of the week. Various parts of your day will perform far differently and also the goal would be to utilize your finances as effectively as is possible on a daily basis. View this data beneath the “Dimensions” tab, then “View:Hour of Day.” As before, make sure you view this data at qfwzkl campaign level. Set your dates for the best balance of recent and showing enough data to see some variance between hours. For this particular analysis you might want to look at per week at a time or better yet, pop it into excel assess hours of only certain days for a longer time frame.
Head over to “Ad Schedule” under the Campaign’s “Settings” tab and add in a schedule for the hour segments you need to control separately (as an example: if you want to raise bids from 2-5pm, add this segment in separately). Be sure to also add, the rest of the segments your ads ought to be running, because once you put in a schedule, your ads will not run during any times that are not in this schedule. Now you’re prepared to set a bid adjustment for each segment in the schedule based on how it performed. If Mondays perform 30% better, try using a bid adjustment of “increase by 30%.” Don’t forget to modify your budget on nowadays accordingly using automated rules.