“Dude, that’s not what we should do! We do not make money from people texting…we are only successful when our customers are.” This is how the conversation used to go with almost all of my relatives and buddies that hadn’t quite grasped what it is we do. Which was until recently.
It’s not too I blame them because of not “getting it”. Message Marketing only has recently emerged since the defacto marketing medium for small to medium sized company owners. It’s an industry that didn’t even exist a few years ago, however it’s literally exploding before our eyes.
Why has got the trend caught on so quick? What exactly is so appealing about text message marketing?
There is a simple solution to these questions. They are: Value and Access.
Value is surely an arbitrary concept based on every individual, however with message marketing that value may be quantified from the results the organization owner receives and also by the amount of subscribers each message alert campaign has. That worth of each advertising campaign can now be tracked and stacked against other marketing efforts as well as the results allow it to be clear to the business owner, there is not any better way to market and advertise.
When the light comes on, it shines…
I actually have an older brother that is extremely sharp in operation; he’s very well known and considered a specialist running a business launch inside the technology industry. You will think that he’s the type of guy you imagine would catch this text marketing concept from a mile away and would then possess a million and something applications because of it.
Which had been not the case. I don’t determine if it had been my lack of ability to clearly explain to him the benefit of texting to a businessman or just the simplicity of the way it works didn’t jell together with his advanced thinking, in either case he didn’t obtain it.
A couple of days ago I got a phone call from my brother (the genius one). He was excited… well, excited for him. He says in my opinion, “I get it, this texting thing works great for middle America! People can text in and acquire an alert or deal or some kind of special immediately on their own phone!” It was such as the light had just come on! I said that’s it exactly. What made him finally look at it? He had walked in to a Chick-fil-A nearby restaurant and saw a table tent having said that Text CFA to 411247 to obtain Free Things and Promotions. He tried it, and the light came on!
Needless to say I went on to explain to him that send text message from windows 10 was ideal for that application. The client gets immediate value and also the business gets unprecedented access to the customer’s most personal communication device, their cell phone.
But that’s not in which the story ends…Text Messaging is now being used in almost every facet of business and it’s embraced by thousands of organizations to create community, mobilize people, drive traffic to events and websites, save money, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software packages through API portals, it’s all possible now. You require only look so far as the current Obama campaign to see the dramatic effect text messaging has already established on the country.
I actually have been astounded and blown away through the results businesses have once they use text messaging to boost their marketing efforts. I’ve had the chance to personally listen to company owners throughout the country that have used text marketing to boost sales, drive traffic, communicate more effectively, they may be truly by using this technology to dzflri their businesses. What began as a means for any pizza shop to send out its weekly special to your database has changed into the most powerful and effective marketing medium on the planet.
Something I have observed right from the start will be the always on factor of the cellular phone. When someone walks out the door each day they take 3 things along with them…their wallet, their keys and their mobile phone. At church on Sunday an announcement is produced to transform off your cell phone and exactly the same thing happens at the movies, our mobile phone’s are always along with us. We give our clients the vision of putting their message within their customers pockets whenever they want and after that we allow them to have the various tools to help make that happen.
SMS Texting is a breakthrough communication medium that continues to expand over 250% every year. Research from Emarketer shows that for the average mobile user in america, the quantity of text messages placed is in excess of the amount of mobile calls placed. Businesses are now connecting for their target market as well as the customer is responding. I have never seen response rates this rich in any other marketing medium. I still see 12-30% response rates and up to 95% read rates!
There are a variety of things which can be driving this industry and lots of reasons companies are adopting text message marketing in their marketing strategy, but certainly two factors emerge as beacons that will have the light come on for you. These are Value and Access.